The 8 Best Social Media Management Tools Tested and Compared

Few businesses today don’t use social media in their marketing efforts. Here’s a selection of the 11 best tools that will allow you to effectively manage your social media presence.

1. Agorapulse

Agorapulse is a French tool that allows you to manage your social networks in a single interface. You have an inbox where you can see all the notifications you have received from any social media (Facebook, Instagram, Twitter, or LinkedIn). You can also launch contests and have a Facebook benchmark to compare yourself to the competition.

On the other hand, it is designed for SMEs and agencies, so its cost is not as high as other tools of the same type.

It suggests the most effective content to publish. Not only will you know which content format reaches the most customers, but you’ll also know which topic (and type of content) attracts the most attention.

You can use it to keep track of mentions of your brand (or other relevant terms). Another unique feature is that you can tag your followers and fans and add relevant notes to them to get a better idea of ​​the influencers in your field.

2. Swello

Thanks to its intuitive interface, Swello offers a high-quality social media management tool. This French platform offers a service focused on scheduling publications, monitoring news, and analyzing posts. This platform allows you to combine your Facebook, Instagram, Twitter, or LinkedIn accounts into one.

Starting at €9.90/month, you have access to the first subscription plan to manage 5 different profiles. A 7-day free trial is available.

3. Hubspot Social Tool

HubSpot Social Tool allows you to focus on what’s important to your business on social media. Simply connect your accounts and all your activity on social media such as Facebook, Twitter, and LinkedIn is displayed for you.

There’s no need to manually log into each of your social accounts to track reactions and engage with prospects, as it’s all streamlined in your social inbox.

HubSpot helps you choose the ideal times to publish content to get maximum visibility for all your posts. Therefore, you can save time by using the bulk publishing feature to publish multiple posts at once.

You can also track mentions of your business or brand across different platforms. For all posts published through their software, you can reply to comments from the platform itself.

You can use their tools to see how effective your campaigns are. You can select specific campaigns and track their effectiveness on your account.

HubSpot offers a small selection of tools in its free plan. If you want to unlock the software’s true potential, they offer different plans depending on the features you want. As part of the Marketing plan, the Starter plan costs €41 per month, billed annually.

4. MeetEdgar

This tool allows you to publish content, segment it and schedule it by theme on your social networks automatically, but also, thanks to algorithms, to identify content that you have not posted for a while and the tool uses it to publish it.

The tool features a calendar that allows you to schedule content manually or automatically. It allows you to manage your social media from a content library. With this software, you have your content ready to be published and republished at any time.

5. Postoplan

With this software you have the ability to manage an unlimited number of social media accounts.

It also allows you to manage your images and easily create your posts directly on the interface.

Plus, it can be integrated with WordPress and Slack. It has a free trial version and costs starting at just $2/month for the paid version.

6. SocialPilot

Apart from accounts, you can also integrate Facebook and LinkedIn profiles and pages, and users can also connect LinkedIn groups using this tool. Few tools on the market are known to offer this feature.

SocialPilot supports all major social networks, making it a useful and versatile social media dashboard. You can schedule your posts on Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, Tumblr, and VK (Russian social media platform).

With the $25.50 per month plan, you can post to 10 different social media accounts. You get a 14-day free trial.

7. Coschedule

Coschedule rounds out this list thanks to the ease it offers in managing your team marketing strategy.

8. Onlypult

Want to automate social media posting? Onlypult is an easy-to-use platform for scheduling posts on Instagram, LinkedIn, Facebook, TikTok, Pinterest, Twitter, and other social media platforms. With the help of the publishing tool, you can publish your content to all your accounts from a single location.

Edit your images using the built-in editor – integrate filters, change image size, and add emojis. In addition, the platform has a teamwork tool for collaborative work with all your clients. You can assign roles and assign user accounts without entering passwords.

An added bonus for all users is that they have access to many other features for free. For example, you have access to the Builder tool to create landing pages, the Monitoring tool to track your brand’s mentions on social media, and the Streaming tool to broadcast live on different platforms simultaneously.